MUNICH, Germany--March 20, 2000--Strengthening its position as an enabler of Internet technology worldwide, Cirrus Logic Inc. (NASDAQ:CRUS) today announced that its web-browser-on-chip solution, the PS7500FE, has been selected by Bush, an Alba plc Group subsidiary, for use in its new Internet TV product that will initially target the European market.

The Bush Internet TV provides simple and inexpensive access to the Internet including email messaging via TV. With Cirrus Logic's, the new product promises to open the world of the Internet to a broad range of consumers through the easiest to use and most familiar form factor -- the TV.

In three easy steps (Plug In, Switch On, Browse) and without needing to subscribe to an additional service, the new Bush Internet TV allows everyone from grandparents to children to access the Internet without hidden extra costs.

UK-based Alba chose Cirrus Logic's PS7500FE device because it provides a highly-integrated solution that combines major system components onto a single chip. The PS7500FE incorporates a 32-bit ARM RISC processor with advanced peripheral functions, including a floating point co-processor, a display controller, a complete memory controller, and direct interfaces to modem and LAN devices.

``Internet access via the TV is a rapidly growing application, especially in areas of the world with low computer penetration,'' said Daniel Harris, Alba chief executive. ``The introduction of Bush Internet TV will bring the Internet into every household by making access simple and affordable. Integrating Cirrus Logic's PS7500FE into our design helped reduce system cost and complexity while speeding our time to market.''

``Alba's selection of our PS7500FE provides further proof of Cirrus Logic's commitment to building a long-term leadership position in the Internet appliance market,'' said Matt Perry, vice president and general manager of Cirrus Logic's Embedded Processors Division. ``ARM-based solutions such as the PS7500FE and our more recently introduced Maverick(TM) line of 'Market Specific Processors(TM)' are central to devices that will enable the extension of the Internet into the homes of millions of consumers. It is through combined innovations, such as this partnership between Alba and Cirrus Logic, that will enable new communications mediums to be brought to the growing, connected generation.''

To date, Cirrus Logic's PS7500FE has already captured more than 25 design wins for Internet-enabled appliances, such as set-top boxes, screen-phones and game boxes.

Prices and availability

Consumers throughout Europe will be able to purchase Bush's Internet TV starting this summer. Bush's Internet TV set-top box components include: the set-top box, wireless remote control, wireless keyboard, localized power supply and telephone plug, cables, batteries and instruction manual. In addition, Bush's Internet TV Set-top box provides special features such as off-line email, and security features for secure banking and shopping from home.

The Bush Internet TV and stand-alone Box option will retail at prices starting from less than $320 (US) and $160 (US), respectively.

About Cirrus Logic's PS7500FE

Cirrus Logic's PS7500FE includes a 32-bit ARM processor with cache and MMU; a floating point unit supporting single, double and extended precision that accelerates Java applets and audio/video codecs; a true-color (24-bit) display controller with support for both CRT and LCD panel (single/dual scan); CD-quality audio controller; memory controller with support for EDO DRAM, SRAM, Flash and ROM; ISA-style bus controller to connect to a Cirrus Logic CS8900 Ethernet controller; PS-2 style keyboard and mouse controller; as well as a dedicated interface to Cirrus Logic's 56K modem technology.

About Alba plc

The Group designs, manufactures and supplies televisions, videos, Audio and Communications products as well as other domestic and outdoor electronic products. Brand names include Bush, Alba, Goodmans, Hinari communications, Cable+Wireless and JCB (under license). Alba's main business sectors are Leisure and entertainment.

Cirrus Logic, Inc.

Cirrus Logic is a premier supplier of high-performance analog circuits and advanced mixed-signal chip solutions. The company's products, sold under its own name and the Crystal product brand, enable system-level applications in mass storage, audio, and precision data conversion. Additional information about Cirrus Logic is available at www.cirrus.com.