Cirrus Logic Raises Price/Performance Bar for DACs Aimed at Consumer Audio Markets

New Crystal Stereo DACs Bring Best Sound Quality for the Price – Plus True Ease of Implementation & Reduced System Costs

FREMONT, California – January 18, 1999 – Cirrus Logic Inc. (NASDAQ:CRUS) today reinforced its worldwide leadership in the audio chip marketplace with the introduction of two new Crystal® stereo digital-to-analog converters (DACs). Featuring 100 dB dynamic range, these next-generation stereo DACs (CS4340 and CS4341 with digital volume control) deliver high-quality sound at an unprecedented low price point as well as true ease of implementation. As such, they promise to lower overall system costs, shorten design cycles, and reduce time to market for makers of a broad range of high-performance consumer audio products.

The unmatched price/performance and ease of use of the new Crystal DACs particularly suit them for DVD players and set-top boxes, two thriving consumer audio segments. According to market research firm Dataquest Inc., worldwide production of digital cable/satellite set-top boxes will nearly double from 12.9 million units in 1998 to 24 million units in 2000. Over the same period, global production of DVD players will more than triple from 4.3 million to 15.5 million units.

"With our latest stereo DAC introductions, we are well-poised to serve some of the hottest segments in the consumer electronics market," said John Paulos, vice president, Audio Products. "And we've arrived at this position not by accident, but by focusing our mixed-signal technology expertise on addressing the price sensitivity and performance requirements in these segments."

Smaller Package, Patented Technique Lowers Costs

The low price point and hence cost-effectiveness of the Crystal CS4340 and CS4341 derive in part from Cirrus Logic's advanced design and manufacturing processes. They enable a reduction of both the silicon and package size needed for complete stereo DACs that perform digital interpolation, fourth-order delta-sigma digital-to-analog conversion, digital de-emphasis, and switched capacitor analog filtering, among other advanced functions.

In addition, a patented power on/off transient control technique used with the new chips eliminate the "pops" and "clicks" heard when audio systems with an inferior DAC are turned on and off. This capability not only improves sound quality, it also reduces the need for external mute components. That, in turn, decreases board space requirements and lowers overall system costs even more.

The new DACs' ease of implementation results from another Cirrus Logic innovation: insensitivity to master clock jitter. Because of this feature, system engineers can readily achieve 100 dB dynamic range and other data sheet specifications without excessive design work or debugging.

Both the Crystal CS4340 and CS4341 accept data at audio sample rates from 2 kHz to 100 kHz, consume very little power, and operate from a 3V-to-5V power supply. Ideal for DVD players and set-top boxes, Cirrus Logic's new DACs are also well suited for use in CD and MD players, digital effects processors, multi-track recorders, mixing consoles, digital television, and automotive audio systems.

Availability and Pricing

The Crystal CS4340 is currently available and is priced at $1.95 each in quantities of 1,000. The CS4341 with digital volume control is also currently available and is priced at $2.15 each in quantities of 1,000.

Cirrus Logic Inc.

Cirrus Logic is a premier supplier of precision linear circuits and advanced mixed-signal system-level chip solutions, the latter of which demand high-performance mixed-signal processing, embedded DSP, algorithms and firmware. The company's products, sold under its own name and the Crystal product brand, enable high-volume applications in mass storage, communications, consumer electronics and industrial markets.

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Note to editors: Cirrus Logic is a registered trademark of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.

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