HONG Kong – Hong Kong Electronics Fair – Oct. 13, 2003 – In a move to support the rapidly growing DVD recorder market, Cirrus Logic Inc. (Nasdaq: CRUS) is demonstrating interoperability with multiple, high-quality drive manufacturers on its complete hardware/software DVD recording reference platform. By teaming with drive manufacturers, Cirrus is able to provide OEMs with a complete DVD recording reference platform that can speed their time to market with more manufacturing options and greater supplies of high-quality DVD recorder drives.
Through strategic relationships with such drive manufacturers as BenQ, MET, DVS, Philips, NEC, Ricoh, AccessTech and BTC, Cirrus is demonstrating the stability and completeness of its DVD recording reference platform. Amid a tight global supply of DVD recording drives, these reference platforms are designed to help manufacturers quickly build affordable consumer DVD recorders while better providing the high-volume availability of high-quality drives for manufacturing.
"Because of a tight supply of DVD recording drives, the number one concern among DVD recording manufacturers is the assurance of a steady supply," said Jack Guedj, vice president of Video Products, Cirrus Logic. “Through our strategic relationships with some of the world’s leading drive suppliers and our highly integrated DVD recording reference platform, Cirrus is helping to assure our customer base of a ready supply of production-proven silicon/software/drive platforms ready for volume production."
In addition to partnering with multiple leading drive manufacturers to provide consumer electronics OEMs with manufacturing options and the supplies for volume production, Cirrus is also offering multiple tuners, NTSC/PAL video digitizers and memory footprint options on its DVD recording reference platforms.
DVD recorders are expected to become the fastest growing segment in digital entertainment during the next several years, with expected unit sales of up to 51 million by 2007 (source: IDC, September 2003). These devices will allow consumers to upgrade more than 30 years of VCR technology and begin to store and view content in the digital domain.
Cirrus Logic Inc.
Cirrus Logic is a premier supplier of high-performance analog, mixed-signal and digital processing solutions for consumer entertainment electronics, automotive entertainment and industrial product applications. Building on its global market leadership in audio ICs and its rich mixed-signal patent portfolio, Cirrus Logic targets audio, video and precision mixed-signal applications in these growing markets. The company operates from headquarters in Austin, Texas, with offices in California, Colorado, Europe, Japan and Asia.
Cirrus Logic and Cirrus are trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.
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Bill Schnell Manager Public Relations (512) 851-4084 |