AUSTIN, Texas – May 15, 2002 – Cirrus Logic, Inc. (Nasdaq: CRUS) today announced that Starlight Electronics Co. Ltd. has selected its CS98010 DVD processor, CS4340 digital-to-analog converter and CS4955 digital video encoder to power the new Starlight DVD-105, a top-loading DVD player for North American markets. Starlight will make the player available to original design manufacturing (ODM) customers, who will sell the player under various brand names.
Hong Kong-based Starlight Electronics Co. Ltd. is a manufacturer and marketer of high-quality, value-priced consumer electronic products to leading importers and retailers world-wide. With ODM customers including direct mass merchandisers and retailers, the company offers a broad line of audio/video and telecommunications products, including DVD units, home audio systems, compact disc and MP3 players, television sets, and other consumer electronics products.
The design win builds on Cirrus’ momentum in the DVD player market, where the company’s processors are incorporated into designs by a number of market-leading manufacturers of DVD players, such as Bose, Cyber Home and Shanghai Video & Audio Electronics.
Production of the Starlight DVD-105 began in April. The design win provides Starlight with a powerful chipset that helps the company deliver a compact, cost-effective DVD player with a sophisticated feature set to its ODM customers.
The rich functionality, compact size and affordable price points of the Starlight DVD player should prove attractive to North American consumers,” said Philip Lau, chairman, Starlight Electronics Co. Ltd. “Cirrus Logic's CS98010 DVD processor played a significant role in helping Starlight create a compelling new DVD player product.”
The CS98010 is designed for DVD players and DVD subsystems delivering standard DVD features as well as additional functionality such as MP3 and JPEG functions at a competitive price. The processor provides all necessary audio and video processing functions and formats including MP3 decoding, Dolby Digital and DTS support, virtual 3-D and multi-region on-screen display (OSD) with vertical flicker filter in a compact 128 pin package.
“This design win illustrates Cirrus’ ability to help our customers develop exciting new DVD player designs that deliver popular features and sleek form factors at price points that consumers want,” said David D. French, president and CEO, Cirrus Logic.
Starlight Electronics Co. Ltd
Founded in 1969 and listed on the Hong Kong Stock Exchange, Starlight International Holdings Ltd. is a member of the Starlight Group. The Starlight Group's core strength is in its audio OEM customer base manufacturing for major European and Japanese brands, amongst others. In addition, the Group also independently designs (ODM), manufactures, and markets high-quality, value-priced consumer electronic products to leading importers and retailers.
Cirrus Logic, Inc.
Cirrus Logic, Inc. is a premier supplier of high-performance analog and DSP chip solutions for consumer entertainment electronics that allow people to see, hear, connect, and enjoy digital entertainment. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets mainstream audio, video and Internet entertainment applications in the consumer entertainment market. Cirrus operates from headquarters in Austin, Texas and major sites located in Fremont and El Dorado Hills, California and Broomfield and Boulder, Colorado, as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com.
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Safe Harbor Provision
Except for historical information contained herein, the matters set forth in this news release are forward-looking statements that are dependent on certain risks and uncertainties including such factors, among others, as the ability of the CS98010 processor, CS4340 converter and CS4955 video encoder to perform as expected and the risk factors listed in the company's Form 10-K for the year ended March 31, 2001, and in other filings with the Securities and Exchange Commission. The foregoing information concerning Cirrus Logic’s business outlook represents our outlook as of the date of this news release, and Cirrus Logic undertakes no obligation to update or revise any forward-looking statements, whether as a result of new developments or otherwise, except as required by law.
Cirrus Logic is a trademark of Cirrus Logic, Inc. Third-party trademarks and names are the property of their respective owners.
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Bill Schnell Manager Public Relations (512) 851-4084 |