Cirrus Logic Shoots Past Millionth Maverick Milestone in Six Months – Enables the Internet Audio Entertainment Revolution

AUSTIN, Texas – Sept. 11, 2000 – Cirrus Logic Inc. (NASDAQ:CRUS) announced today that after only six months of production, it shipped its millionth Maverick™ processor. Maverick chips are designed into a variety of Internet entertainment devices including the leading portable Internet audio players, network-based home players, digital car audio players, eBooks, Web-based entertainment, and Personal Digital Assistants (PDAs).

“Although Maverick processors have been on the market a mere six months, they power two of the top three portable digital music players, the S3 Diamond Multi-Media Rio 600 and Creative Labs’ Nomad II family,” said Mike Paxton, senior analyst for Cahners In-Stat Group. “Creative and S3 Diamond Rio account for 60 percent of all worldwide shipments.”

“When the Maverick processor’s marketshare is combined with this year’s 399 percent growth rate in portable digital music players, it makes the Maverick presence compelling indeed,” added Paxton.

Manufacturers are seeing increased consumer demand as portable Internet audio expands within the early adopter phase of the market. Product designers of second-generation Internet audio players are leveraging key Maverick processor features, giving them the choice of MP3, WMA and AAC compression standards, as well as security and digital rights management with Microsoft’s WMT and InterTrust’s Rights PD™ firmware.

According to Cahners In-Stat Group, sales of portable digital music players are expected to hit $998 million in 2001 and $1.25 billion by 2002. Sales of digitally downloaded music, starting at $9.0 million in 2000 will be worth $1.5 billion by 2005, according to the analysts’ July 2000 report at Jupiter Communications.

“Maverick processors are strategically positioned as a leader in portable Internet audio because of their flexibility, long battery life and rapid design cycle, giving customers the capability to get their products to market fast,” said Will Strauss, president of market research firm Forward Concepts. “Those same features are enormously appealing to the designers of a vast array of consumer Internet appliances, which should continue to widen the breadth of the Maverick chip adoption by the market.”

As a result of the growing breadth of Maverick processors in consumer Internet products, consumers can find Maverick chips in hot products currently on store shelves including:

Portable Internet Audio Players

  • S3 Diamond’s Rio 600

  • Creative’s Nomad II

  • Creative’s Nomad II MG

  • Creative’s Nomad Jukebox

  • Sensory Science’s Rave MP 2300

  • Opener’s Handzoom DMP – 2000, and

  • Idea Grove’s Ceiva picture frame, which displays and rotates an Internet-based collection of digital photographs.



In addition to these shipping products, many Maverick-enabled Internet products are currently in pre-production. Those products that have been reported publicly include:

Portable Internet Audio Players

  • S3 Diamond’s Rio 800

  • Compaq’s iPAQ

  • Nike’s PSA Play120

  • iJam’s WinJam

  • Good Technology’s SoundsGood



Network Internet Audio Receivers

  • S3 Diamond’s Rio Receiver

  • Dell’s™ Digital Audio Receiver

  • Voyetra Turtle Beach’s Audiotron™



Network-based Internet JukeBox

  • AudioShock’s™ Virtual jukebox



Linux-based Digital Car Audio

  • PhatNoise’s™ PhatBox



Portable eBooks

  • Thompson’s RCA eBook



PDAs

  • IBM’s PDA watch prototype



In addition to the Maverick processor’s support for audio compression standards, digital rights management and long battery life, Maverick chips are designed to give manufacturers the option to utilize alternative data storage methods including FLASH, hard drives or CD ROMs, such as Sensory Science’s Rave MP2300 Clik! drive. Engineers also have their choice of operating systems including Linux, WinCE, eCOS, EPOC, Palm OS and VxWorks.

“We believe that our Maverick Market Specific Processor (MSP) was the right strategy at the right time,” said Mathew Perry, vice president and general manager of Cirrus Logic’s Embedded Processors Division. “With design wins in a wide variety of consumer Internet products, Maverick chips are expanding beyond its leadership in the Internet audio market.”

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Cirrus Logic

Cirrus Logic is a premier supplier of high-performance analog and DSP chip solutions for Internet entertainment electronics. Building on its global market share leadership in audio integrated circuits and its rich mixed-signal patent portfolio, the company targets high-volume audio, storage and communications applications. Cirrus Logic sells its products under the Crystal®, Maverick™ and 3Ci™ brands as well as its own name. Founded in 1984 in Silicon Valley, Cirrus Logic operates from headquarters in Austin, Texas and major sites located in Fremont, California and Broomfield, Colorado as well as offices in Europe, Japan and Asia. More information about Cirrus Logic is available at www.cirrus.com.

Safe Harbor Provision

Any forward looking statements and all other statements that may be made in this news

release relating to the growth of the portable digital music players and relating to our market share are forward looking statements that are not historical. The accuracy of these statements is subject to a number of risks and uncertainties, including the risk that the market for portable digital music players will not grow as expected and that competition will diminish our market share. Consequently, our actual results may differ materially from the forward looking statements included above. Please see our current Form 10-K and other filings with the Securities and Exchange Commission for more information on the risk facts that could cause actual results to differ.

Note to editors: Cirrus Logic, Maverick, MaverickLock and Crystal are registered trademarks of Cirrus Logic Inc. All other product names noted herein may be trademarks of their respective holders.

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